LG G3 – A Legend By A Legend
The most eagerly awaited smartphone, the LG G3, was launched by none other than a living legend, Mr. Amitabh Bachchan in a glittering function at Mumbai’s Mehboob Studio on July 21, 2014. The house was all full to witness the grand launch. And it was the first time ever in India that Mr. Amitabh Bachchan gave a live demo of the phone and talked about the amazing and stunning features of the incredible LG G3!
The event opened up with Mr. Soon Kwon, MD, LGEIL addressing the audience and briefing a bit about the new gem from LG.
To put exactly in his words:
“In the cluttered, complex world of today, the G3 is the perfect blend of the latest innovative technology and simplified user experience underscoring LGs commitment to users and bringing to them the best in class products and devices. Globally, the G3 has witnessed exceptional traction and we expect the same in India,” said Mr. Soon Kwon, MD LG Electronics India. “ With G3, LG has truly broken technological grounds and we aim to spearhead our vision of 10% smartphone market share by the end of 2014 for LG’s mobile division in India.” Added Mr Kwon.
Later Mr. Amit Gujral, Head Marketing, LGEIL, came up to the stage and talked about the philosophy behind the innovative LG G3. Explaining that the all new LG G3 is developed under the ‘Simple is the New Smart’ concept. And the successor to the company’s well-received LG G2, the LG G3 is the amalgamation of its consumer research ‘Learning from You’ – an integral part of LG’s product development philosophy.
The house filled with tech geeks and media seemed pretty excited about the new features and innovation of the LG G3. And it was during the event only we saw LG G3 stirring up social media, as almost everybody there was live tweeting/posting/feeding/blogging, talking about the brilliant features of the phone. Topping it up with the fact that the legendary phone was launched by the legend himself. Putting it up with the hashtag #ALegendByALegend.
And it wasn’t only the full house who saw the grand unveiling of the legendary LG G3 but in fact a huge number of people witnessed this grand moment live on the webcasting. To add to the excitement of the launch we set up an exciting contest #ALegendByALegend on social media where in people participated in great numbers. And there was LG G3, one of the most talked about topics on that day!
The big moment came after announcing the official price tag of Rs. 47,990 for the 16 GB version and Rs. 50,990 for 32 GB version and availability in three colors; the icing on the cake: the announcement of the limited ‘The Big B Edition’ of LG G3 with Big B’s signature on the back of the phone.
Wish you too were a part of the legendary launch event? Don’t worry, we have got it covered! Watch the recorded video of the grand launch event here: https://www.youtube.com/watch?v=wu8xSQ3UyrM
To know more about LG G3: www.lg.com/in/g3/index.html